Kele

Singapore

BRAND HIGHLIGHT

ABOUT THE BRAND

Say hello to melt-in-your-mouth goodness

Under the wings of parent company Kele Pineapple Tarts, affectionately known as Kele, Kele Roll cake was born out of passion and enthusiasm for the Japanese roll cake, roru-keiki. Based on confectioners with more than three decades of pastry-making experience, Kele Roll Cake understands the flavours of Singapore and offers a variety of traditional and fusion roll cake ones.

Combining expertise and commitment, each roll cake is hand made with premium Japanese flour and ingredients to ensure the utmost quality. Kele Roll Cake bears hints of contemporary Japanese inspiration, infusing geometry elements with the color of the sky, Sakura and Earth into our signature matchstick boxes.

ABOUT THE BRAND

Say hello to melt-in-your-mouth goodness

Under the wings of parent company Kele Pineapple Tarts, affectionately known as Kele, Kele Roll cake was born out of passion and enthusiasm for the Japanese roll cake, roru-keiki. Based on confectioners with more than three decades of pastry-making experience, Kele Roll Cake understands the flavours of Singapore and offers a variety of traditional and fusion roll cake ones.

Combining expertise and commitment, each roll cake is hand made with premium Japanese flour and ingredients to ensure the utmost quality. Kele Roll Cake bears hints of contemporary Japanese inspiration, infusing geometry elements with the color of the sky, Sakura and Earth into our signature matchstick boxes.